江西宜春官员调查药企“坑老会销”窝点：以假溯源游诱捕退休老人高价兜售普通饮品
Yichun officials probe pharmaceutical boiler rooms trapping retirees in fake factory tours
- 在官媒央视曝光持牌制药企业勾结旅行团设局、通过掠夺性“工厂溯源游”诈骗退休老人后，宜春市市场监督管理局与公安机关成立了联合紧急处置专班。 The Yichun Municipal Market Supervision Bureau and public security officers formed an emergency joint task force after state television exposed licensed pharmaceutical firms orchestrating predatory factory tours to swindle elderly retirees.
- 涉案旅行团以80元“惠民补贴游”为幌子，但严禁50岁以下人员参团；老人被运抵后即遭驱赶进封闭锁闭的会议室，组织者借虚构疗效将价值仅50元的普通糖水以数千元高价强行售出。 Tour operators charged eighty yuan for subsidized sightseeing trips but strictly barred anyone under fifty, herding seniors into locked rooms to sell fifty-yuan sugar drinks for thousands of yuan under false medical claims.
- 这起丑闻暴露出地方当局为了换取园区税收，长年对藏身产业园区内的“会销”诈骗窝点采取纵容态度，直至国家级官方媒体曝光才被迫采取表演式的紧急应对。 The scandal exposes how municipal authorities tolerated predatory boiler rooms inside industrial parks for local tax revenue until national television forced a performative emergency response.
据央视新闻报道，在国家级电视台曝光持牌制药厂将老年人困在封闭场所进行高压“会销”诈骗后，江西省宜春市市场监督管理局紧急牵头成立了跨部门联合工作专班。老人们一步步走入了精心设计的陷阱。旅行团以“80元游仙女湖”的惠民补贴旅游为掩护，严禁任何50岁以下人员登上开往樟树市持牌医药产业园的大巴。一旦大门紧锁，销售人员便将退休老人拘禁在封闭会议室内，安排身穿白大褂的假专家轮番登台洗脑，通过威逼利诱迫使老人倾囊掏出毕生积蓄，购买溢价高达1400%的普通植物饮料。
这一集团化作案链条严重仰赖“借口掩饰”，将掠夺性的高压推销与资金收割伪装成由地方产业园区背书的官方“产品溯源游”。驱使整条流水线运转的是对利益的贪婪。面对数月来积压如山的消费者投诉，地方市场监管部门不仅未予严查，反而实施了系统性的“监管合谋”，对贡献税收的药企百般包庇庇护，直至央视黄金时段的曝光让地方保护彻底失去立足之地。眼下，地方当局正祭出“表演式替罪”手段——抓捕底层导游、查封小旅行社门店，却对享有政府政策倾斜与补贴的医药制造核心设施秋毫无犯。
对于中国日益庞大的老年群体而言，这桩骗局揭示了一个残酷的现实：体制性的漠视将退休老人推向了受地方权力庇护的猎食者口中。社会安全网早已漏洞百出。尽管北京当局高呼扩大内需并大力提倡发展银发经济，但基层地方政府却始终将本土企业的税收置于公众福祉之上，甚至将公共卫生信誉异化为收割弱势群体的工具。一个连自己年迈长者都无法保护、任由其遭受体制性掠夺的政权，将永远无法赢得公众的信任。
The Yichun Municipal Market Supervision Bureau mobilized an emergency inter-agency task force across Jiangxi Province after national television exposed pharmaceutical factories trapping elderly citizens in high-pressure marketing scams, CCTV News reported. Seniors walked into a trap. Under the guise of an eighty-yuan subsidized holiday to Scenic Fairy Lake, tour operators barred anyone under fifty from boarding buses destined for licensed pharmaceutical compounds in Zhangshu. Once behind security gates, sales brokers held retirees in locked conference rooms, paraded actors in white coats, and bullied them into spending their life savings on ordinary plant-based beverages marked up by fourteen hundred percent.
The syndicated scheme relies on Pretextual Cloaking, disguising predatory boiler-room financial extraction as official product traceability tours endorsed by municipal industry parks. Greed drove the pipeline. Rather than policing consumer complaints that accumulated for months, local market regulators practiced systemic Regulatory Complicity, shielding tax-generating pharmaceutical plants until prime-time national broadcasts made protection impossible. Municipal authorities now deploy Performative Scapegoating by detaining low-level tour guides and sealing small agency storefronts while leaving the state-subsidized pharmaceutical manufacturing infrastructure untouched.
For China’s aging population, the racket underscores a grim reality where institutional neglect abandons pensioners to state-sheltered predators. State safety nets have frayed. While Beijing demands consumption growth and promotes eldercare industries, municipal administrations prioritize local corporate revenues over citizen welfare, turning public health credibility into a weapon against the vulnerable. A government that cannot protect its elders from state-backed extortion will never command their trust.
在微博、抖音与知乎上，这起曝光引发了网民的强烈愤怒与黑色幽默，特别是针对“严禁50岁以下参团”的规定。网民指出，组织者将年轻人拒之门外绝非出于敬老，而是因为年轻人懂得用智能手机搜索求证、能识破伪造的专家行医资质，并能瓦解会销窝点的施压套路。热评嘲讽称，原本旨在让消费者确信供应链合规的所谓“产品溯源游”，如今竟沦为获官方默许的“坑老会销”产业链。许多人分享了自己父母在当地监管部门眼皮底下、耗尽整年养老金购买被包装成神药的几十元普通糖水的经历，而当地监管部门此前对长达数年的正式信访举报始终视若无睹。
On Weibo, Douyin, and Zhihu, the exposé sparked fury and black humor over the rule barring anyone under fifty from joining the tours. Netizens pointed out that organizers excluded youth not out of filial care, but because younger people can check smartphone search engines, recognize fake medical credentials, and foil boiler-room coercion. Viral comments mocked how subsidized 'product traceability' campaigns—originally designed to reassure consumers about supply chain hygiene—have degenerated into state-licensed extortion rackets (*坑老会销*). Many shared stories of their own parents blowing entire annual pensions on fifty-yuan sugar drinks sold for thousands of yuan under the watchful eye of local regulators who ignored years of formal petitions.
在央视播出调查报道以及宜春市政府于10月19日发布通报后，网信监管人员迅速介入以遏制针对体制弊端的深层批评。在社交平台新浪微博上，诸如“80元溯源游实为会销骗局”与“年轻人一律不收”等热门标签均被实施流量限制，并被强行移出热搜榜前十。官媒在抖音与网易等平台转发的报道评论区纷纷开启“评论精选”，隐藏了大量要求追究制药企业高管刑事责任、以及质疑市市场监管部门为何放任诈骗窝点在工业科技园区内公开运作的高赞留言。
Following the CCTV broadcast and the Yichun municipal government's October 19 notice, cyberspace monitors acted quickly to constrain broader systemic critiques. On Sina Weibo, trending hashtags such as 'Eighty-Yuan Origin Tour Fleeces Seniors' (*80元溯源游实为会销骗局*) and 'Young People Strictly Banned' (*年轻人一律不收*) were capped and removed from the top ten hot searches. State media reposts on Douyin and NetEase limited comment sections to 'curated comments' (*评论精选*), hiding viral responses that called for criminalizing pharmaceutical executives or questioned why municipal market supervisors permitted the boiler rooms to operate openly inside industrial technology parks.
中国急剧老龄化的人口结构为掠夺性的保健品骗局提供了庞大的目标群体，全国60岁及以上老年人口已超过2.96亿。根据中国《食品安全法》与《广告法》，普通食品和饮料不得宣称具有疾病预防或治疗功能，组织闭门会议（“会销”）并通过虚假健康声称诱导消费更是明确违法的行为。尽管中央屡次下发整顿指令，但基层市场监督管理局往往对地方医药与保健品制造企业网开一面，因为在江西樟树等素有“药都”之称的中医药产业聚集地，这些企业是维持三四线城市财政税收与就业的关键支柱。
China's rapidly aging demographic has created an explosive target for predatory healthcare schemes, with over 296 million citizens aged 60 and above. Under China's Food Safety Law and Advertising Law, ordinary food and beverage products cannot claim therapeutic or medicinal efficacy, and organizing closed-door marketing meetings (*会销*) to induce sales through health claims is explicitly illegal. Despite repeated central directives, local market supervision bureaus frequently grant indulgence to local pharmaceutical and health food manufacturers because they contribute vital tax receipts and employment in lower-tier cities like Zhangshu, Jiangxi—a designated national hub for traditional Chinese medicine known historically as the 'Medicine Capital' (*药都*).